Reading about Rankin.

"Photographs are a fabrication. All the hair and make-up and styling is a kind of fantasy in how the photographer sees the person. We create scenarios and use lighting, backgrounds and retouching to create an image that is heightened. It's not inherently real. But then, what you are looking for in photographs is something within it that tells you something about the person. That's obviously a subjective viewpoint. I guess it's quite arrogant of me to think my subjective viewpoint is reality, but if I see something that's not particularly attractive, I don't try to pull away from that." - Rankin

I live this idea that fashion photographs are a lie and they are just an interpretation recorded as a photograph.